VJC ADV FW20

Versace Jeans Couture FW20
A love letter to Genoa
Captured in the stunning Spianata di Castelleto which overlooks the entire city, the campaign film celebrates the youth’s irreverent, carefree and romantic spirit.

Art director: Salvatore Delle Femmine, James Roper
Marketing Team: Alessandra Satta, Ilaria Provasi

Photography: Salvatore Delle Femmine
Styling. Allegra V.beck, Francesco Casarotto 
Agency Matte project
Creative: Ken Tokunaga, Margot Roussel
Production: Squalo Produzioni
Music: “Looming” by Rival Consoles

The FW20 campaign film celebrates the youth’s irreverent, carefree and romantic spirit.

Love for the sake of love.

City Guide - Genova
Filmed by Luca Esposito