“The minute I understood that I could play with jeans I treated it like a canvas and decided to give it an aristocracy it had never had before” said Gianni Versace when he launched Versace Jeans Couture in 1988.
Versace Jeans Courture Denim Campaign Fw20
Styling: Allegra Versace Beck
Creative Versace Jeans Couture:
Salvatore Delle Femmine, James Roper
Marketing team: Alessandra Satta, Ilaria Provasi
Creative Matte Agency: Ken Tokunaga, Margot Roussel
Production: Squalo Produzioni
DOP: Jack Reynolds
