These contents created for the relaunch of the brand on social platforms were realized starting from a study on the brand archive and Gianni Versace’s old interviews on the theme of denim. Starting from macro shots on the fabrics of the new collection launched in 2018, we went to work with film and diapositive creating collages on 16mm film mixd with a live performance with 16mm projectors.
Created by Gianni and Donatella Versace in
the late ‘80s, Versace Jeans Couture is a label that goes through constant reinvention, sitting at the very forefront of contemporary fashion. Born on the runway, jeans were first shown together with the couture collection, an endeavor that had never been seen before. This innovation contributed to the name of the brand Versace Jeans Couture.
I’m responsible for digital contents from the creation, production and artistic direction. I Manage the conceptual phase for campaign development and special projects and coordinate on-set art direction of photo and video shoots.