VJC Athens SS20

Versace Jeans Couture
Advertising Campaing Spring-Summer 2020

For the Spring Summer 2020 collection, Versace Jeans Couture keeps exploring the dichotomy between the contradictions of elevated and the grungy, represented in this campaign by the city of Athens that embraces a great heritage of ancient history and the edgy, urban scenery of a contemporary megapolis: the classical and the new.

The juxtaposing between the ancient ruins with the modern city’s urban landscape delivers the message of Versace Jeans Couture.

Art direction & secondary shooting
Salvatore Delle Femmine
Styling, Allegra Versace Beck

Shot on diapositive 35mm

Director: Matvey Fikey
Creative director: Salvatore Delle Femmine

Behind the scene